Think TV
Re-branding an existing business is common. The reasons may vary from your product or value proposition changing, or perhaps your existing logo isn’t functional and dated. We were commissioned by Atomic 212 to work with their in-house creative team on the ThinkTV logo. Our brief was to create a clean, inclusive design that reflects their mission to re-energise the position of television in a crowded and rapidly changing media market. Ersen Sen Design works with several agencies in Sydney who need someone agile, who can lead design challenges and create great design outcomes.
Brand guidelines
Brand guidelines are important to ensure everyone associated with the brand – internal employees, partners, and affiliates – are on the same page in terms of understanding your brand identity, your brand assets and the appropriate use of them.